Top Tips for a Top COLLABORATE07 experience….
1. Know your audience. Be sure to present your offering to meet their business needs.
2. Plan your time. Conference sessions and meetings are important reasons attendees are present. Schedule appointments with key customers and prospects well in advance to avoid conflicts.
3. Maximize your payoff from on-floor events.  COLLABORATE07 schedules several blocks of time that do not conflict with other conference related activities. During these periods exhibit floor traffic is at its peak – have your exhibit team present and motivated to “meet and greet”, making one-on-one appointments during quieter hours or private demonstration hours.
4. Reach non-attendees by advertising. While COLLABORATE07 attracts a good number of attendees it doesn’t attract all of the Oracle users who might be interested in your products and services. You’re missing a sales opportunity if you don’t take advantage of the unsurpassed reach of SELECT Journal advertising that reaches 100% of IOUG members or consider the IOUG Alliance Program for exposure 52 weeks a year.
5. Plan for COLLABORATE07 well in advance. Most of the exposure for exhibitors and sponsors (advance program brochure, Web site links, and General Program) have early lead times for production. If you make a late decision to exhibit you will not enjoy the full value of your investment.
6. Spend your marketing dollars strategically. Business gifts, such as premiums, can help draw prospects to your booth, and remember your marketing message. But common, overused items can become clutter, and your investment may not pay off. Unless you have a unique item that complements your product and image, consider alternative promotions like sponsorships, banners and General Program advertising.
7. Have a plan for working in the booth. Be sure your team is fresh and friendly, reach out to say hello to attendees as they pass, and avoid “huddling” together in a comfortable company chat as it tends to discourage attendees from breaking in.
8. Use the IOUG trade show team. We have managed IOUG events for many years and are very involved in the planning and execution. We’ve seen the best (and the worst) and are here to talk with you about the specifics of your event.
9. Help IOUG help you. Deadlines for company listings, ad materials, logos, registration bag inserts, as well as booth space reservations, are set to allow advance promotion and “quality control”. Meet the deadlines. It ensures your exposure and helps us double and triple check our work.
10. Take advantage of IOUG Vendor Product Awareness Sessions.  On Tuesday and Wednesday exhibitors will be permitted to conduct one hour paid speaking sessions with conference attendees.  This is a great time for one-on-one presentations with the attendees.Â